A major factor overlooked by businesses to increase your business prospects
As we all know by now when it comes to doing business one of the main aims of it all is to make profits. Whether your business is designed to help the less fortunate or you operate in bullish markets like stock brokers the ultimate goal it to ensure your sales outweigh your overheads and there are many different factors to take into account when designing your business strategy to do just that. Whether you operate in the medical sector or translation services sector we all ultimately share the same or similar goals.
When deciding what you want to achieve with your business there are many different factors to take into account when devising your business model and your sales & marketing strategy. Obvious things come to mind during this process, things like who your target audience will be, what your pricing will be, where you will advertise and how your budget will be allocated.
Something that is overlooked especially when deciding your marketing strategy is how best to reach your audience. Take for example you are a hospitality provider looking to attract more visitors from South America, your first considerations would be to advertise your business on south American platforms but a key factor often overlooked is that although many more people will be aware of your presence is the fact that in that part of the world English is not peoples first language nor is it the number 1 choice for people looking for products or services. Statistics show that people in South America would rather use their local native languages such as Spanish and Brazilian Portuguese hence a need for professional Spanish translation services or Portuguese translation services would be highly advantageous through the use of professional language translators or a translation agency. Doing so allows you to reach and capture a clientele that is more ikely to book through reading in their mother tongue.
Not only does it benefit you to use language translation services but using localisation services will give you that extra edge to generate new business. Localisation services in comparison to translations takes into account things like colour schemes used by the local market. Things like numeric representation and the way images are places and what images are used to convey your message all play a big factor in appealing to the local market.
If you would like to maximise your customer base it is worth consulting a translation and localisation services provider. At Exchange Lingo we do just that. Get in touch with us today for a free consultation to help you tap into new markets.
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