Has this company changed translation services forever?

The language and translation industry is big business, one that is worth an estimated $33billion worldwide. The need for humans to communicate over various different languages has never been greater thanks to the globalisation of the world, thus professional translation services are highly sought after.

One of the main driving factors of this massive need for global communication is really the financial translation of profit for both large and small companies in global markets. Like any industry, it pays to keep ahead of the pack and with this high need for language communications coupled with the advances in technology has enabled some professional translation agencies and other major corporations to produce products such as ‘real-time’ translation devices and app based translations that could help people who don’t necessarily have a grasp on a particular language in a foreign land.

At this early stage these advancements are capable of helping people just about get through everyday problems but in the professional world only human translations will do, the retail industry is still going to seek specialised retail translation services for example.

With all this competition for real time translation products and apps, one company has broken the mould recently with their ground breaking technology. Could it be a new way that will change language translations for kids such as German translation services babies? An alien translation app? Well it’s sort of along those lines, well maybe not as Temptations cat treats along with ad agency adam&eveDDB have come out with a cat to human translation device called ‘Catterbox’ that cat lovers all around the world will hopefully soon be able to get their claws on. (Bad joke I know)

Cat lovers rejoice as now you will be able to tell what your cat really wants instead of you asking “what’s wrong?” and expecting an answer like the cat is going to all of a sudden start speaking your language. Rather than getting a blank look from your cat followed by another “Meow” the Temptation Catterbox aims to translate your cats’ cries into human language thanks to research carried out looking into an adult cat’s communication with humans.

The 3-D printed prototype has been released in the USA as well as New Zealand. The device itself is a rubber collar and inside contains a microphone and a speaker whilst it also includes Bluetooth and Wi-Fi connectivity. Although it will not be completely accurate, it would be interesting to see what your cat actually wants as they are never happy unless they are sleeping or eating which is probably all they will say.